It has been well over a year since I have posted anything here. Not exactly the expectations I tried to set for myself.
Regardless, I am still planning on getting this site up and running, and I am already working on publishing some new posts here, very soon.
As Ford Prefect said, “Time is an illusion…”, but I just need to start making that work in my favour. 😉
Anyone who has worked in marketing knows that setting realistic expectations is one of the most basic things you can do to have a relatively stress-free existence.
But it can be hard.
I believe in trying to set realistic expectations from the very start of any project. Part of of this is often addressing the motivations someone may have in trying to reach a desired outcome.
So with this in mind, this first post on this newly relaunched website is about setting expectations in regards to what is going to happen here.
I pretty much covered the motivation part of it here, albeit briefly.
I will likely publish here with brief notes, thoughts and observations reasonably regularly. But I am aiming at publishing one quality article every month. If it happens more regularly, then that’s a bonus.
I will be mainly be covering the following (broad) topics:
- web analytics
- digital advertising
- content marketing strategy
- business intelligence
So there you have it. A very simple set of expectations, but also pretty unambiguous.