All posts by stephen.hamilton.id.au

Let’s talk about expectations

Anyone who has worked in marketing knows that setting realistic expectations is one of the most basic things you can do to have a relatively stress-free existence.

But it can be hard.

I believe in trying to set realistic expectations from the very start of any project. Part of of this is often addressing the motivations someone may have in trying to reach a desired outcome.

So with this in mind, this first post on this newly relaunched website is about setting expectations in regards to what is going to happen here.

I pretty much covered the motivation part of it here, albeit briefly.

I will likely publish here with brief notes, thoughts and observations reasonably regularly. But I am aiming at publishing one quality article every month. If it happens more regularly, then that’s a bonus.

I will be mainly be covering the following (broad) topics:

  • web analytics
  • digital advertising
  • content marketing strategy
  • business intelligence

So there you have it. A very simple set of expectations, but also pretty unambiguous.